Ecommerce Brand Manager
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- Panamá
- Permanente
- Tiempo completo
- Manage day-to-day brand operations across various platforms (ie. Amazon Seller Central)
- Develop and execute growth strategies to increase revenue, conversion, and ranking.
- Oversee listing optimisation: keyword research, SEO updates, photography briefs, A+ content, and storefront improvements.
- Coordinate and manage product launches, pricing strategies, promotions, and inventory planning.
- Monitor KPIs such as TACOS, CTR, CVR, session growth, and organic rank.
- Collaborate with PPC partners or internal ads teams to improve campaign performance.
- Analyse market trends, competitor movement, and consumer insights to identify opportunities.
- Build creative briefs for Amazon images, lifestyle shoots, infographics, and video content.
- Hire freelance content creators (ie Fiverr) to create the videos, lifestyle photo’s and other content.
- Support Instagram strategy with creative ideation, content outlines, and brand-aligned messaging.
- Work cross-functionally with marketing, logistics, and operations to ensure smooth execution.
- Prepare weekly and monthly performance reports with action-oriented insights.
- 3–5+ years of experience managing Amazon brands (Seller Central).
- At least 1 year of experience managing accounts on Temu, TikTok Shop.
- Proven track record scaling 6–8 figure Amazon brands.
- Strong understanding of Amazon SEO, listing optimisation, and ranking strategies.
- Experience collaborating on creative campaigns for social media (Instagram preferred).
- Ability to interpret data and convert insights into actionable strategies.
- Strong understanding of product launch frameworks and lifecycle management.
- Familiarity with Amazon tools such as Helium10, Jungle Scout, Sellerboard, DataDive, etc.
- Strong communication skills and ability to work cross-functionally.
- Detail-oriented, organised, and able to manage multiple brands simultaneously.
- Comfortable working in fast-paced, high-growth environments.