Marketing Specialist (WFH - Panamá)

• Minimum academic training: Completed university, or training equivalent to a university baccalaureate or higher in a related field.
• Primary area of professional training: Marketing, Journalism, English, Communications, or related field.
• Secondary vocational training area: digital advertising, social media
• Languages: Spanish & English B1/B2
• A minimum of 4 years of professional experience in a similar role within an IT organization

• Creative development process, print, digital, social marketing communications platforms, and digital marketing technologies / advertising technology industry

• Advanced verbal / written communication skills
• Strong critical thinking and problem-solving skills
• Strong organization and time management skills
• Knowledge of graphic content for LinkedIn, Instagram, Twitter, LinkedIn, YouTube, Facebook, TikTok, Twitch and Discord
• Facebook Business Manager
• Google Analytics
• Google Ads experience
• Email marketing platforms
• MS Office and G Suite

• Execute aspects of marketing campaign(s); understanding of the scope of work, deliverables, timelines, and budget parameters; collaborate with key stakeholders
• Collaborate with internal departments (e.g., Procurement, Merchandising) to understand / interpret marketing and promotional needs essential to completing campaign details
• Support campaign development / management for advertising projects (e.g., in-Store signage assets, online, print, out-of-home, targeted marketing, promotional materials, grass root executions)
• Collaborate with creative, digital, targeted marketing, production, and traffic teams to establish updated production schedules
• Reviews marketing creative development to ensure accuracy, layout, design, copy, printing, etc.
• Assists in gathering production and third-party estimates, and oversight of outside vendor work
• Assists in preparation and coordination of marketing plans, presentations, and meetings
• Builds / maintains relationships with internal team and stakeholders
• Maintains multiple projects as assigned, each with their own requirements and deadlines
• Effectively collaborates across teams and departments as needed to accomplish tasks
• Acquires a broad understanding of the market, our brand, our products, and the competition to effectively participate in and add value to projects
• Assists with product development, which may include concept generation, product and packaging design, product testing and launch preparation
• Stay up-to-date on social media trends and emerging platforms; implement tests.
• Customer service- responding to client inquiries and emails.
• Assists in creating and scheduling weekly email newsletters

• Type of contract: Direct hiring
• Hours: Monday through Friday, 9:00am to 6:00pm
• Modality: Remote from Panamá

QUID - INNTECI