Digital Media and Analytics Specialist

Panamá
Permanente
Tiempo completo

Hace 8 días

Details:Mission and objectives:UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfil their potential. Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone. And we never give up.Context:UNICEF Latin America and the Caribbean Regional Office (LACRO) is based in Panama and coordinates with 24 LAC Country Offices (CO) operating in 36 countries and territories. The current digital dynamics raise high levels of reputational risk that can affect UNICEF’s mission in a highly polarized environment, and at the same time sets an increased demand for digital engagement in LAC to position UNICEF as a relevant and reliable source of information, tools and experience for children and youth.On the digital landscape, one of the pillars of the Advocacy & Communication Section relies on engaging prioritized audiences through digital platforms to promote children’s rights. To effectively reach and engage those audiences with a dedicated segmentation strategy, UNICEF seeks to leverage digital platforms management in combination with data analysis to provide our audience with relevant, trusted, and appealing experiences that lead them to be UNICEF digital supporters.In this context, the UNV will support the management and monitoring of UNICEF LACRO’s digital platforms through social media management, paid media implementation, monitoring key issues, analytics, reporting and support to digital initiatives. In line with the Regional Digital Strategy, the UN Volunteer will also contribute to activities planned to enhance the digital capacity of LAC country offices.Task type:-Task description:Under the direct supervision of the Communication Officer, the International UN Volunteer will undertake the following tasks to maintain and systematically grow UNICEF LACRO’s online community across platforms:Monitoring, analytics and reporting

Monitor and analyze the impact of RO’s digital channels and produce timely reports with regional KPIs, with recommendations on tactics to improve UNICEF's digital presence according to performance and trends.
Monitor and analyze topics impacting children’s rights in LAC, including emerging issues, to set alerts, mitigate risks and leverage opportunities for regional advocacy and communication initiatives.

Paid media

Support in planning and execute implementation and monitoring of paid media strategies for reaching and engaging key audiences on regional prioritized issues, upon coordination with Advocacy & Communication Section and following UNICEF procedures, lessons learned as well as marketing and the digital landscape best practices.

Digital media – channels management

Manage UNICEF LACRO social media channels, including planning, moderation, content management in various formats, organic and paid campaigns, analyzing trends
Content creation for UNICEF LACRO social media channels in different formats (written, graphic, audiovisual)
Manage UNICEF LACRO website on Drupal CMS, to keep it updated and aligned with the UNICEF web content lifecycle and the content quality assurance workflow, based on latest UNICEF policies and guidelines, browsers updates and best practices in the digital landscape.

Other tasks

Support other teams and Country Offices in developing joint digital activities.
Support initiatives to provide technical assistance to Country Offices in their digital strategies as needed, especially in measuring performance of their goals for voice, reach and engagement

Requirements:

5 years of demonstrated experience in digital communication and marketing, including social media, web, analytics and reporting required.
Demonstrated experience in monitoring digital performance, social listening tools and producing analytical reports. Strong knowledge of analytics and monitoring tools such as social media insights (Meta, X, LinkedIn, YouTube, TikTok, WhatsApp Channel) , Google Analytics, social listening tools, or digital dashboards.
Proven experience implementing, monitoring and optimizing paid media campaigns for social media and browsers. Strong knowledge of paid media tools and advertising platforms (e.g., Google Ads, Meta Ads Manager, LinkedIn Campaign Manager or similar).
Experience in managing social media platforms (such as X, Instagram, Facebook, LinkedIn, YouTube or similar) and web content (Knowledge of Drupal CMS or similar platforms is an asset).
Excellent writing skills with the ability to produce clear, engaging, and audience-tailored social media content under tight deadlines in English and Spanish.
Strong ability to draft and edit long-form digital content and external communication materials is required.
Solid copy-editing and quality assurance skills.
Experience working with content workflows and coordination processes; project management experience is an asset.
Familiarity with video and YouTube optimization for digital platforms is an asset. Ability to manage multiple priorities and deadlines in a fast-paced environment.

Technical Skills

Strong knowledge of digital engagement strategies and audience behaviour.
Familiarity with working with various communication formats.
Excellent oral and written communication skills; excellent reporting skills;
Experience in using Adobe Creative Suite is an asset
Experience working with international organizations, NGOs, or development-related communications is an asset.
Ability to work effectively in a multicultural team.

Competencies and values:Competencies

Drive to achieve results
Innovates and embraces change
Thinks and act strategically
Works collaboratively with others
Demonstrates ethical awareness

Values

Care
Respect
Integrity
Trust
Accountability

Work Hours: -Area(s) of expertise:

Communication

Required education level:Bachelor's degreeOther information: Panama is a family duty station and considered to be a safe place to live. However, like in any city around the world, it is always good to be aware of your surroundings and to be alert. There is a wide range of goods available in Panama and many modern shopping complexes as well as department stores and designer stores. There are suitable residential areas, accommodation options, good hospitals, schools, universities, banks, and a wide selection of restaurants There are beaches, mountains and national parks in the rainforest that it is said to have the broadest range of flora and fauna in the world. Panama does not have any serious health concerns to worry about, however, it is important to note that in some areas such as the Darien province, it is recommended to take precautions for malaria. Weather: Panama has two seasons, the dry season, which is from January until late April or early May, and the rainy season which is the rest of the year. The daytime temperature ranges between 80- and 90-degrees Fahrenheit with the evenings being cooler by 5 to 10 degrees. The average humidity is 70%. The currency is the Panama Balboa, pegged 1:1 with the US dollar. High-speed internet is readily available in Panama City. Panama is a unique country. It provides for interesting and enriching environment but also requires a mature level of cultural awareness. Flexibility and the ability and willingness to adapt to local conditions are essential.

United Nations

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