Senior Specialist, Marketing
- Ciudad de Panamá
- Permanente
- Tiempo completo
The Marketing & Communications team is looking for a Senior Specialist, Marketing to drive our consumer experience strategy forward by consistently innovating and problem-solving. The ideal candidate is passionate about the consumer experience journey, highly motivated, intellectually curious, analytical, and possesses an entrepreneurial mindset. This position is ideal for a dynamic, creative, and detail-oriented professional who is passionate about building strong brand presence through compelling storytelling and effective media strategies.Role
- Executes marketing strategies and activities (includes advertising campaigns, promotions, sponsorships, trade shows, webinars, websites) by developing the business cases, identifying opportunities and leading the deployment across markets.
- Serve as the primary point of contact for creative, media and BTL agencies. Communicate campaign objectives, brand guidelines, and deliverable expectations clearly, ensuring alignment throughout the campaign lifecycle.
- Work closely with creative agencies to develop campaign concepts, messaging, and visual assets. Participate in brainstorming sessions, review creative proposals, and provide constructive feedback to guide agencies toward on-brand solutions.
- Media Planning: Partner with media buying agencies to build strategic media plans that maximize campaign reach, frequency, and engagement across relevant channels
- Project Management: Oversee the campaign timeline, ensuring all stakeholders meet key milestones and deadlines. Coordinate internal reviews, manage asset approvals
- Tracks budget for marketing programs, and raises awareness when programs are not on track against budget’s cadence. Work with the finance planning team and agencies to reconcile costs.
- Collaborate with agencies and internal analytics teams to gather and review campaign performance data. Assist in preparing post-campaign reports, highlighting successes, areas of improvement, and actionable insights.
- Prepare regular status updates and present campaign progress to internal stakeholders, including marketing, sales, and leadership teams.
- Works effectively across teams and with internal and external partners; facilitates productive discussions and problem-solving.
- Experience working on projects that require collaborating with multiple internal and external stakeholders.
- Demonstrates originality in approach to campaign ideation, messaging, and visual expression.
- Articulates ideas clearly, both in writing and speaking; adapts style for different audiences.
- Manages time, priorities, and resources efficiently to deliver results within deadlines and budgets.
- Evaluates performance data objectively and provides actionable recommendations for improvement.
- Experience developing presentations by creating content and articulating a story with a clear point of view.
Every person working for, or on behalf of, Mastercard is responsible for information security. All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and therefore, it is expected that the successful candidate for this position must:
- Abide by Mastercard’s security policies and practices;
- Ensure the confidentiality and integrity of the information being accessed;
- Report any suspected information security violation or breach, and
- Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.