Social Media Marketing Specialist
Digital Resource
- Panamá
- Permanente
- Tiempo completo
- Collaborate with the Social Media Marketing Manager to develop and implement effective digital marketing strategies for our clients.
- Utilize your strong command of written English to craft compelling captions, engaging posts, and persuasive calls to action.
- Manage and maintain multiple social media accounts concurrently, ensuring consistent brand voice and identity across platforms.
- Curate, source, edit, publish, and share engaging content that resonates with the target audience.
- Leverage your graphic design expertise to create visually appealing social media assets using tools such as Canva, Photoshop, Adobe Illustrator, and other photo editing software.
- Stay up-to-date with social media trends, algorithms, and best practices, and incorporate them into campaign strategies.
- Monitor and analyze social media data and metrics to identify trends, track campaign performance, and make data-driven recommendations for optimization.
- Foster community engagement and effectively manage interactions with followers, responding to comments, messages, and inquiries in a timely and professional manner.
- Thrive in a fast-paced environment, managing multiple projects simultaneously, while maintaining a keen eye for detail and meeting deadlines.
- Collaborate with team members, providing valuable input, and maintaining effective working relationships.
- Create and manage social media ad campaigns via Boosted Ads.
- 2-3 years of experience as a graphic designer and copywriter.
- Exceptional written and verbal communication skills in English.
- Proven ability to manage and oversee multiple social media accounts effectively.
- Proficiency in sourcing, generating, editing, publishing, and sharing captivating content.
- Basic knowledge of Photoshop, Adobe Illustrator, or similar photo editing software.
- Strong multitasking abilities, meticulous attention to detail, and excellent time management skills.
- Thrive in a fast-paced environment, adapting to changing priorities and maintaining productivity.
- Experience building and running Boosted Ads.
- Experience with Cloud Campaign or Hootsuite preferred.
- Experience with Facebook Ads Manager is a plus.
- Highly organized, with the ability to prioritize tasks and meet deadlines consistently.