Digital Marketing Lead - LATAM

Responsible for driving the sustainable growth through the acquisition, activation, retention, and conversion of users or customers through digital strategies.

Collaborate with product and marketing teams to align growth strategies with business objectives
Plan, develop, and implement strategic initiatives to drive user acquisition, activation, retention, and cross-selling opportunities through Website/CRM/Mobile App
Design and execute budget for digital marketing campaigns
Analyze customer behavior, campaign performance, and engagement metrics to continuously optimize strategies
Generate detailed reports and insights on campaign performance

Lead growth strategy in assigned marketsCRM, Loyalty Programs, Mobile Apps

Bachelor's degree in Marketing, Business Administration, or similar
At least 3 years of experience in growth marketing, CRM, or related roles, specifically focused on mobile app
Demonstrated expertise in Digital Marketing
Knowledge in data analytic (Excel, Power BI, Tableau, others)
This role is Panama City-based, although applicants from any LATAM country are welcome