Growth Manager

• Develop and execute paid media strategies across Meta, Google, and TikTok, aligned with client goals and business objectives.
• Own overall account performance, ensuring campaigns are structured for scalable, sustainable growth.

• Serve as the primary strategic point of contact for assigned clients.
• Ensure clarity, alignment, and accountability across all deliverables and timelines.
• Build strong, trust-based client relationships through transparency and proactive guidance.

• Oversee paid media campaign setup, optimization, and budget allocation in line with platform best practices.
• Ensure media buys are executed efficiently and consistently monitored for performance.

• Analyze funnel performance, customer acquisition costs, and blended ROAS.
• Identify opportunities for optimization, scaling, and experimentation based on performance data.

• Deliver weekly performance updates highlighting results, learnings, and next steps.
• Produce bi-monthly strategic reports with deeper insights, trends, and growth recommendations.
• Lead biweekly client calls to present findings, align priorities, and reinforce strategic direction.

• Partner closely with media buyers, creative strategists, and analysts to ensure campaigns are aligned and data-driven.
• Translate performance insights into actionable briefs for creative and media teams.

• Identify and prioritize A/B testing opportunities across creatives, audiences, and landing pages.
• Provide direct, high-standard feedback to ensure creative and media execution meets strategic and platform standards.
• Maintain a culture of continuous improvement and experimentation.

• Leverage proprietary ecommerce and attribution software to track paid media performance and overall business health.
• Develop mastery of internal tools to inform smarter strategy and decision-making.

• Performance campaigns that consistently meet or exceed growth targets.
• Clients who feel supported, informed, and confident in the strategy.
• Proactive problem-solving driven by data, not reactive firefighting.
• Clear strategic alignment across paid media, creative, and funnel optimization.

• 3+ years of paid media experience (agency or in-house), with a focus on Meta, TikTok, and/or Google.
• Proven experience managing $500K+ monthly budgets across one or more paid media platforms.
• 2+ years in a client-facing strategy or account leadership role.
• Strong ability to translate complex marketing data into clear strategic actions.
• Deep understanding of the DTC ecommerce landscape and customer acquisition best practices.
• Exceptional communication, presentation, and organizational skills.
• A testing-first mindset with a passion for continuous learning and optimization.

Activate Talent